<h2>Lynne McTaggert's blog</h2><a href="http://www.theintentionexperiment.com/the-secret-santa-who-pays-it-forward.htm">http://www.theintentionexperiment.com/the-secret-santa-who-pays-it-forward.htm</a><br><br>
<h4>December 23rd, 2010 by admin · <a href="http://www.theintentionexperiment.com/the-secret-santa-who-pays-it-forward.htm#comments">25 Comments</a></h4>
<p>Marie,
an employee of a software company, had an epiphany one day at her
company’s vending machine. She decided that every time she came for
her afternoon Coke, she’d leave money in the machine for the next
person, with a note and a card: <em>Your can of Coke has been paid for. Take this Smile card and pay it forward</em>.</p>
<p>From the moment Marie began her campaign, frantic emails began
circulating around the office in an attempt to pinpoint the identity of
the company’s secret Santa. A Neighborhood Watch scheme was set up with
two or three employees on constant lookout. At this point, Marie
decided that it was time to escalate operations. She moved to another
floor, where she surreptitiously left a daily supply of donuts. For
months everyone was talking about it. It completely changed the
conversation. More important, though, it entirely changed the
atmosphere of her office.</p>
<p>“When generosity is the basic social capital, you see things from a
broader perspective,” says Nipun Mehta, who runs CharityFocus and
distributes Smile cards. “You come from a different place of openness.
You’re more likely to see multiple views. It deepens trust. The cup of
gratitude overflows, and turns into action in so many ways.”<span id="more-1409"></span></p>
<p><strong>Social contagion<br>
</strong>Nicholas Christakis, a sociologist at Harvard who specializes
in networks, recently discovered a pay-it-forward phenomenon in
communities. The participants were randomly assigned to a sequence of
different groups in order to play a series of one-shot games with
strangers in which people could decide how much to put into a public
‘pool’ of money. </p>
<p>This enabled Christakis and his partner, James Fowler, to draw up
networks of interactions, so that they could explore exactly how the
behavior spreads from person to person along the chain. They
discovered a scientific demonstration of what Marie carried out:
giving creates a contagion of giving, a network of “pay-it-forward”
altruism. The actions of participants affected the future interactions
of other people along the network. </p>
<p>“If Tom is kind to Harry, Harry will be kind to Susan, Susan will be
kind to Jane, and Jane will be kind to Peter,” writes Christakis. “So,
Tom’s kindness to Harry is seen in Jane’s kindness to Peter, even
though Jane and Peter had nothing to do with Tom and Harry and never
interacted with them.”</p>
<p><strong>Three degrees<br>
</strong>All it took was one act of kindness and generosity to spread
through multiple periods of play and up to three degrees along the
network. “Each additional contribution a person made to the public pot
in the first period of play is tripled over the course of the
experiment by other people who are directly or indirectly influenced to
contribute more as a consequence,” Christakis and Fowler write.</p>
<p>So, for every act of kindness or generosity you do for a friend, he
or she pays it forward to their friends and their friends’ friends and
their friends’ friends’ friends.</p>
<p>Christakis has proven that which Marie had instinctively figured
out: kindness and generosity create a cascade of cooperative behavior,
even in the most hardened of hearts.</p>
<p><strong>All in the small<br>
</strong>As Mehta says, don’t think in terms of big donations, but just
the smallest things that you can do in the here and now. May you pay
it forward in tiny acts of kindness this holiday season and watch them
spread throughout the world.</p><br clear="all"><br>-- <br>Kellia Ramares<br>Oakland, CA<br>Kickstarter Page <a href="http://kck.st/btAWg6" target="_blank">http://kck.st/btAWg6</a><br>Web Site : <a href="http://endmoney.info/" target="_blank">http://endmoney.info/</a><br>
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