[GiftEconomy] "The New Sharing Economy" : from an ownership to an access economy

Sat Oct 23 05:28:43 PDT 2010

http://shareable.net/blog/is-social-media-catalyzing-new-sharing-economy

<http://shareable.net/blog/is-social-media-catalyzing-new-sharing-economy>
http://www.scribd.com/doc/38786066/The-New-Sharing-Economy

download pdf :

<http://www.scribd.com/doc/38786066/The-New-Sharing-Economy>
http://latdsurvey.net/pdf/Sharing.pdf

" Two new books, *What’s Mine is Yours: The Rise of Collaborative
Consumption* <http://www.collaborativeconsumption.com/> and *The
Mesh*<http://meshing.it/>,
argue that this
trend<http://shareable.net/blog/10-ways-our-world-is-becoming-more-shareable>
is
part of a fundamental shift from an ownership to an access economy. "

http://www.collaborativeconsumption.com/

<http://www.collaborativeconsumption.com/>http://meshing.it/

*By Neal Gorenflo <http://shareable.net/users/neal-gorenflo> **10.05.10*
*
*
 The results of Latitude Research <http://www.life-connected.com/> and
Shareable Magazine's *The New Sharing
Economy<http://latdsurvey.net/pdf/Sharing.pdf>
 *study* *released today indicate that online sharing does indeed seem
to encourage people to share offline resources such as cars and
bikes, largely because they are learning to trust each other online.
And they're not just sharing to save money - an equal number of people
say they share to make the world a better place.

The research was prompted by a recent surge in sharing startups driven by
social technology, a generational shift, and new consumption
patterns<http://www.ogilvy.com/News/Press-Releases/March-2010-Eyes-Wide-Open.aspx>brought
on by economic and environmental crisis. Two new books, *What’s Mine is
Yours: The Rise of Collaborative
Consumption*<http://www.collaborativeconsumption.com/>
 and *The Mesh* <http://meshing.it/>, argue that this
trend<http://shareable.net/blog/10-ways-our-world-is-becoming-more-shareable>
is
part of a fundamental shift from an ownership to an access economy. They
document the rapid growth of the sector and its reach into an increasing
number categories of shared use including office
space<http://shareable.net/blog/work-and-the-open-source-city>
, travel accommodations <http://shareable.net/blog/future-travel>,
textbooks<http://www.chegg.com/>
, kids clothes <http://shareable.net/blog/post-urban-outfitters>, parking
spaces <http://www.parkatmyhouse.com/>, garden
plots<http://hyperlocavore.ning.com/>
, private planes <http://shareable.net/blog/join-sharezens-beta>, camera
lenses <http://www.borrowlenses.com/>, luxury
handbags<https://www.bagborroworsteal.com/>
, boats <http://sharezen.com/>, household
items<http://shareable.net/blog/neighborgoods-comes-to-your-neighborhood>,
and more <http://emergentbydesign.com/>.

These new services offer citizens use of an asset without the burden of
ownership. With a sharing economy comes the promise of cost savings,
stronger communities, environmental conservation, broader access to
resources, and higher quality products made for
sharing<http://www.core77.com/blog/columns/access_not_ownership_is_the_route_to_better_products_17105.asp>.
Sharing
addresses many problems at once - an appropriate solution for an era of
interconnected crises.

Latitude and Shareable's *The New Sharing Economy* is an early if not the
first survey of changing attitudes and behaviors driving this trend. There
are a number of helpful findings for sharing entrepreneurs including:

   - *Sharing online content is a good predictor that someone is likely to
   share offline too*. 78% of participants felt that experiences they've had
   interacting with people online have made them more open to the idea of
   sharing with strangers. In fact, every study participant who shared content
   online also shared various things offline. Sharing entrepreneurs are already
   taking advantage of this by seeding their services in contextually relevant
   online communities. For instance, online kids clothing exchange
thredUP<http://shareable.net/blog/is-social-media-catalyzing-new-sharing-economy>
build
   relationships with prominent mommy bloggers to speed their launch.

   - *75% of participants predicted that their offline sharing will increase
   in the next 5 years. *While fast growing, this new sector has lots of
   unmet demand. More than half of all participants either shared vehicles
   casually or expressed interest in doing so. Similarly, 62% of participants
   either share household items casually or expressed interest in doing so.
   There's also high interest in sharing of physical spaces for travel,
   storage, and work - even with complete strangers.

   - *The most popular perceived benefits of sharing (67% each) were “saving
   money” and being “good for society,”* echoing the “me+we” mentality
   popular amongst Millennials and offering insight on how to brand sharing
   services. People increasingly expect that saving money needn’t come at the
   expense of doing good, so gravitate to solutions like sharing that enable
   them to do both. In addition, two thirds of participants said they were more
   likely to share their belongings if they could make money from it. Brands
   should align with this "doing well by doing
good<http://www.time.com/time/magazine/article/0,9171,1921591,00.html>"
   world view.

   - *Car sharers share across significantly more categories than non-car
   sharers – 11 versus 8 categories. *Ironically, the very thing that
   catalyzed consumer culture may be the vehicle into the sharing economy.
   Carsharing preceded the recent surge in sharing startups, and apparently car
   sharers are leading the behavior shift into a sharing economy. The finding
   suggests that once someone tries a sharing service they're more likely to
   begin sharing in other areas of their life. With this in mind, sharing
   enterprises would do well to seek partnerships with carsharing and like
   services, seek out users of other sharing services as new customers, and
   begin offering other items to share once established in a category.

These and other findings are covered more fully in the below report. The
survey of over 500 web users was designed to uncover actionable insight to
help sharing entrepreneurs grow their social enterprises. Latitude and
Shareable will be sharing more about the study in three more posts over the
next week or so. Stay tuned.

*Please feel free to post this report on your site with attribution and
links back to the authors. Suggested attribution: Report courtesy of Latitude
Research <http://www.life-connected.com/> and Shareable
Magazine<http://shareable.net/>
. *

The New Sharing
Economy<http://www.scribd.com/doc/38786066/The-New-Sharing-Economy>
 <http://www.scribd.com/doc/38786066/The-New-Sharing-Economy>
 <http://www.scribd.com/doc/38786066/The-New-Sharing-Economy>

---------- Forwarded message ----------
From: Michel Bauwens <michelsub2004 at gmail.com>
Date: Sun, Oct 10, 2010 at 6:38 AM
Subject: [p2p-research] Fwd: online affecting offline
To: Peer-To-Peer Research List <p2presearch at listcultures.org>
Cc: james burke <lifesized at gmail.com>

thanks James!

---------- Forwarded message ----------
From: james burke <lifesized at gmail.com>
Date: Sun, Oct 10, 2010 at 2:54 AM
Subject: online affecting offline
To: Michel Bauwens <michelsub2004 at gmail.com>

http://shareable.net/blog/is-social-media-catalyzing-new-sharing-economy

/J

-- 
Web: www.lifesized.net  Phone:+31 (0)6 5244 6445 Twitter: @lifesized

-- 
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