[GiftEconomy] "five types of social value orientations" - motivational theory of choice behavior

[fran k]

Thanks for this.   

CULTURE

For me the study and the subject and the mechanics of Culture is the most important subject.


It explains, and describes EVERYTHING.   Climate change, to why we knowingly starve the mass of our species, and why we do not act.  It is about the way we interact with each other, and why we do what we do.  It is based on what value we put on behaviour.   It explains the Israeli Palestinian conflict.   It explains happiness, and it explains genital mutilation, and it expains sadness, and honour killings, and divisions between people.

CULTURE


It is not even a University Degree.   Rather its subjects are split between many.

When you know how something works, thenyou can do something abou it.   

Id say there is a lot of knowledge about it in advertising.

Your email reminded me of this.

XFrank



--- On Mon, 25/10/10, Dante-Gabryell Monson <dante.monson at gmail.com> wrote:

From: Dante-Gabryell Monson <dante.monson at gmail.com>
Subject: [GiftEconomy] "five types of social value orientations" - motivational theory of choice behavior
To: gifteconomy at lists.gifteconomy.org
Date: Monday, 25 October, 2010, 14:10

See below the "altruistic" category defined in social value orientation...
-----http://en.wikipedia.org/wiki/Social_Value_Orientations


Social value orientations (also referred to as social motives, social values, or value orientations)

is a social psychology motivational theory of choice behavior in game situations advanced by David M. Messick and Charles G. McClintock in 1968.[1] Unlike the traditional rational choice theory in mainstream economics, which assumes that all individuals make choices that maximize their own payoffs in social dilemmasituations, social value orientations consider personality differences across individuals which leads to a range of preferences for one’s own well-being and the well-being of others.[2]




Social value orientations are based on the assumption that individuals pursue different goals when making decisions for which the outcomes affect others. Social psychologists generally distinguish between five types of social value orientations. The main difference between each category is the extent to which one cares about his or her own payoffs and that of the other in social dilemma situations.










Social Value Orientations Categories

Altruistic: Desire to maximize the welfare of the otherCooperative: Desire to maximize joint outcomes

Individualistic: Desire to maximize own welfare with no concern of that of the otherCompetitive: Desire to maximize own welfare relative to that of the other

Aggressive: Desire to minimize the welfare of the otherMost individuals are either cooperative or individualistic.





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